Advantages of companies using websites for online promotion
Date: 2018-06-21 11:10:59 / Views:
Online publicity is multi-dimensional publicity
Traditional media is two-dimensional, while online publicity is multi-dimensional. It can organically combine text, images and sounds to deliver multi-sensory information, allowing customers to experience goods or services as if they were there. Allow consumers to experience products, services and brands first-hand. This form of publicity that combines pictures, text, sound and images enhances the effectiveness of online publicity.
Online promotion has the most dynamic consumer group
70.54% of Internet users are concentrated in more economically developed areas, 64% of families have a per capita monthly income of more than 1,000 yuan, 85.8% are between the ages of 18 and 35, and 83% have received college education or above. Therefore, the target group of online publicity is the most dynamic consumer group with the highest level, highest income and highest spending power in society. The total consumption of this group is often greater than the sum of other consumption levels.
Online publicity has low production cost, fast speed, and flexible changes
Online publicity has a short production cycle. Even if it is launched in a shorter period, it can be completed quickly according to customer needs. However, traditional publicity production costs are high and the delivery cycle is fixed. In addition, it is difficult to change information after it is publicized and released in traditional media. Even if it can be changed, it often requires a large economic cost. Promoting on the Internet can change the promotional content in a timely manner according to customer needs. In this way, changes in operating decisions can be implemented and promoted in a timely manner.
Online publicity is interactive and in-depth
Strong interactivity is the biggest advantage of Internet media. It is different from the one-way dissemination of information in traditional media, but the interactive dissemination of information. Through links, users can get more and more detailed information from the manufacturer's related sites with a simple click of the mouse. In addition, users can directly fill in and submit online form information through the Internet, and manufacturers can obtain valuable user feedback information at any time, further reducing the distance between users and promotional customers. At the same time, online promotion can provide further product inquiry needs.
Online publicity can carry out complete statistics
"What cannot be measured cannot be managed." Online publicity enables users to directly monitor the release of information online through timely and accurate statistical mechanisms. The traditional form of information release can only count the number of audiences through imprecise ratings, circulation, etc.
Online publicity can track and measure the effectiveness of publicity
Users can instantly measure the effectiveness of publicity through the Internet. By monitoring indicators such as the number of views and click-through rates of the promotion, users can count how many people have seen the published information, how many of them are interested in the published information and further understand the details of the information. Therefore, compared to any other kind of publicity, online publicity allows users to better track the audience's response and understand the situation of users and potential users in a timely manner.
Online publicity is more targeted
By providing numerous free services, websites can generally establish a complete user database, including users’ geographical distribution, age, gender, income, occupation, marital status, hobbies, etc. These materials can help users analyze the market and audience, release information in a targeted manner based on the characteristics of the target audience for information release, conduct targeted delivery and tracking analysis based on user characteristics, and make objective and accurate evaluations of delivery effects.
In addition, online promotion can also provide a targeted content environment. The services provided by different websites or different channels of the same website are heterogeneous and highly differentiated, which makes it possible to closely cater to users' interests.
Online publicity attracts high attention from the audience
According to data, TV cannot focus people’s attention. 40% of TV viewers are reading at the same time, 21% are doing housework, 13% are eating and drinking, 12% are enjoying other things, 10% are cooking, 9% are writing, and 8% are on the phone. While 55% of online users do not do anything else while using computers, only 6% are talking on the phone at the same time, only 5% are eating and drinking, and only 4% are writing.
Online publicity shortens the process of media placement
Users generally have to go through three stages of marketing on traditional media: market development period, market consolidation period and market maintenance period. In these three stages, manufacturers must first gain attention and create brand awareness; after consumers obtain preliminary information about the brand, they must promote more detailed product information. Then there is the need to establish a stronger connection with consumers to build brand loyalty. The Internet combines these three stages into one information release: consumers see online promotions, click to obtain detailed information, fill in user information or directly participate in the user's marketing activities or even directly make purchases online.
Online propaganda has a wide range of communication and is not limited by time and space
Through the international Internet, online propaganda can spread information to every corner of the world 24 hours a day. As long as they have access to the Internet, anyone can read it anywhere. This is something traditional media cannot achieve.
Online publicity is repeatable and retrievable
Online publicity can perfectly combine text, sound, and images for users to actively search and watch repeatedly. In contrast, TV promotion allows users to passively accept promotional content. If you miss the promotion time, you will no longer get the release information. In addition, it is obvious that the search for print advertisements is much more time-consuming and laborious than the search for online advertisements.
Online publicity has a price advantage
Considering the price, compared with newspapers, magazines or TV publicity, the current cost of online publicity is relatively low. To obtain the same publicity effect, the effective cost per thousand of online publicity is far lower than that of traditional publicity media. The annual cost of a promotional homepage is roughly several thousand yuan, and the content of the homepage can be changed at any time as the company's business decisions change, which is unimaginable with traditional promotional media. Online publicity will become an indispensable and efficient way for corporate marketing.
