Five core elements of website construction
Date: 2018-05-18 09:50:16 / Views:
Five core elements of website construction
If an enterprise wants to implement online marketing, it first needs to create a website. A website is composed of many Web pages, and the quality of the design of these pages directly affects whether the website can be welcomed by users. To judge the quality of a homepage design, we must consider comprehensively from many aspects. We should not just look at whether it is vivid and beautiful, but whether the website can consider users to the maximum extent.
Five core principles of website construction:
1. Based on the principle of timely information update
Website information must be updated frequently. In the early days of website construction, many companies did not know which website in Shenzhen was the best, so they took whether the homepage was beautiful as the only criterion. However, with the development of website construction, people have become more and more aware that this view is extremely one-sided. A well-designed homepage will certainly attract people's attention, but it can only attract people once or twice. To attract viewers for a long time, it ultimately depends on the continuous updating of content.
The biggest advantage of online virtual operations is that companies can use navigation to provide customers with the latest and most timely information. It's much faster than traditional methods. Information changes in business operations, such as price adjustments, preferential arrangements, or the implementation of marketing strategies, can be reflected on the web page in real time at the same time as decisions are being made.
Frequent updates of web content bring about maintenance problems of website content. Especially for web pages with complex content, content updates require professional design. Who is responsible for updating web content? How often should web content be updated? What method of updating should be used? Websites must consider these practical issues.
There are three common methods of updating web page content:
(1) Manually update the content every day or every week
(2) Set up a "new news" column and use update software to automatically retrieve changes in database content; and automatically publish the updated content in the new news column
(3) Use formal updates, and some websites update the content in the form of presentation. Even for the same content, its emphasis and order change over time. No matter when the visitor enters the page, there will be a sense of freshness. This update method is also effective for web pages that are not sensitive to changes in website content and time.
Each updated web page content should be prompted to viewers on the home page as much as possible. Since the structure of website content is generally a tree structure, all articles are included in sections or columns at all levels. Although you can update web pages frequently, the content of each updated web page is put into sections and columns at all levels. Viewers do not know what you have updated. If users are asked to go to the sections or columns to find it every time, it will waste a lot of users' time. Therefore, in this case, the latest updated web content must be displayed on the homepage to facilitate browsing by viewers.
2. The principle of safe and fast access
Due to the rapid development of the Internet, users have more and more opportunities to browse and shop online, and their patience is getting smaller and smaller. Therefore, the waiting time for website response is extremely limited. If the website fails to provide useful information in a short period of time, consumers will not hesitate to choose another website. Therefore, Wanlang Technology, a professional website production company in Shenzhen, recommends that the company's homepage should be designed to be simpler so that users can view content quickly and not wait too long.
Sufficient bandwidth is a guarantee for others to access quickly. Managers of many units like to put servers in their own units, thinking that this is safe and secure. In fact, the direct consequence of this is bandwidth problems. Because bandwidth and rental fees are directly proportional, ordinary units cannot afford to rent a DDN of more than 1MB, so many units only rent a 64KB DDN and not much 128KB. Such a rate is acceptable for a small website with only a few dozen pages, but for a website with more than a few hundred pages and more than 5,000 visits per day, this rate is very low. At the same time, it is also crucial to have a stable server that can work continuously 24 hours a day and 365 days a year. The biggest headache for website administrators is server crashes, virus attacks, etc. If visitors often encounter situations such as "This site is under maintenance", it will dampen the enthusiasm of visitors, thus seriously affecting the image of the website, and the consequence is a reduction in the return visit rate of the website. 3. Product as the core principle
The most important purpose and function of website production is to display products. The main purpose of customers visiting a website is to have an in-depth understanding of products and services. The value of a website lies in flexibly displaying product descriptions, pictures and even multimedia information to users. Even a website with simple functions is at least equivalent to a product promotional material that can be updated at any time. Outdated product information or incomplete product information not only fails to promote sales, but also affects customer confidence. When customers visit the website, what they care about is not personal information, but what kind of products can be provided and what are the advantages of the products. Therefore, product-centeredness is an important prerequisite for the success of a website.
Product information should generally include the following aspects: product name, product specifications, product usage, product characteristics, product certification status, product pictures, etc. Secondly, information such as product specifications, product uses, and product features should be described in as much detail as possible.
4. Based on the principle of strong information interaction ability of the website
If a website can only provide viewers with browsing, but cannot guide viewers to participate in the construction of part of the website content, then its appeal will be limited. Only when viewers can easily exchange information with information publishers can the charm of the website be fully reflected. The design of the virtual forum enables various discussions on the product between product users and between product users and product development managers. Online marketers can also use this to collect market information and develop effective marketing plans. The feedback information of website consumers is published directly online, which can attract consumers to return to the website, and thus form a fixed relationship with customers.
When a customer finds a product of interest on the Internet, how to make timely inquiries and feedback on the product? This can not only be achieved through e-mail. Corresponding information feedback modules should be provided on the website to enable customers to make inquiries or feedback on one or more products conveniently and quickly. At the same time, the company's sales staff should be able to find customer feedback information in a timely manner and respond promptly: each business department or sales staff should be able to conveniently manage customer information and feedback information for the products it publishes. Through the website, customers can be provided with various online services and help information, such as frequently asked questions (FAQ), detailed contact information, online help-seeking forms, and real-time responses to customer inquiries through chat. At the same time, the website can also be used to enhance customer relationships, such as attracting user participation by issuing various free mailing lists and providing prize-winning quizzes. Through the online questionnaire on the website, user feedback information can be obtained, which can be used for product surveys, consumer behavior surveys, brand image surveys, etc. It is an effective survey tool for obtaining first-hand market information.
5. Based on the principle of perfect retrieval capabilities
For a website, how to reasonably organize the information content it wants to publish so that viewers can quickly and accurately find the information they are looking for is the key to the success of a website content organization. If the structural design of the website cannot enable customers to find the information they need conveniently and quickly, no matter how good the design is, it will not be able to attract long-term customers. Even if you attract him to the homepage of the website, future visits will be interrupted. In order to achieve the above design goals, some websites have designed information indexes and directory indexes on the web pages. Users can quickly find the information they are interested in.
Therefore, in order to make the website content practical, websites of a certain scale must provide search functions to facilitate users to find information on this website. In order to create convenient conditions for viewers, web designers often design web content into a tree structure to facilitate vertical queries. Starting from the homepage, visitors can drill down to all the information content of the "tree right" and "treetop". In addition, you can also design a search system to allow visitors to easily find relevant content. The website search system should be well designed to allow visitors to enter from any page. At the same time, a "return to homepage" link must be designed on any page of the website to facilitate visitors to return to the "trunk."
