How to give full play to SEO functions
Date: 2018-06-21 11:17:51 / Views:
Building a website requires setting up the SEO function of the website from the following aspects.
1. SEO Parameter Settings
Website title keywords: This is the core of the SEO of the entire website. Search engines will use this as an important basis to rank your website. The selection of keywords should fully consider the customer's search habits, their own products and services, and the situation of competitors. When analyzing the popularity of keywords, you can refer to the Baidu Index; after the keywords are set for the first time, it is best not to change them to avoid ranking fluctuations and website degradation.
Website keywords: It mainly provides a reference for search engines to distinguish web page keyword rankings. It does not mean that if you set keywords here, they will be ranked in the search results.
Website description: Website description is generally displayed in the description part of the web page (homepage) in search engine results. It is mainly used to introduce the general situation of the website to visitors and attract visitors to click.
Header optimization text: If the template supports it, it is generally recommended to use HTML strong tags to bold website keywords to enhance the optimization effect. Of course, it can also be used to release promotional information on the website.
The default ALT for pictures, the default Title for hyperlinks, and the name of this site for friendly links: generally fill in the core keywords of the entire site.
Optimize text at the bottom of the website: If the template supports it, it is generally recommended to use HTML strong tags to bold website keywords to enhance the optimization effect.
2. Static pages
It is generally recommended to enable static pages for the whole site, which is more conducive to search engine inclusion;
You can choose any static page type according to your own preferences;
It is recommended that the content page name and list page name be in the form of folder names, especially for English websites;
When adding a first-level column, try to set the folder name according to the column attributes, such as FAQ, etc.
3. Popular tags
The main function of popular tags is to increase internal links. It is recommended that users set website keywords as popular tags
4. Keywords and short descriptions of content pages
It is recommended that when adding website content, try to add each piece of content and Column keywords and short descriptions for better inclusion by search engines
5. Friendly links
Try to strive for mutual friendly links from peer-related websites
Of course, website optimization and promotion is not only accomplished by the above settings, the website system is only the foundation. Users should regularly add website content and promote the website in large quantities on the Internet, so as to increase website visits and improve keyword rankings in search engines.
