How to choose website keywords?
Date: 2018-05-17 18:24:45 / Views:
Website keywords are the core of SEO optimization. The choice of keywords will directly affect the website optimization and promotion effect and the value of the website. When choosing keywords, you should pay attention to the following points:
Consider user search habits rather than company name or product name. Especially for a new product, when no one in the market knows it yet, no one will naturally search for this keyword. Therefore, when choosing keywords, you should first analyze what keywords your target group will search for in search engines, and you should choose keywords that are related to your product and can help your sales.
Small and medium-sized enterprises should avoid using their company name or brand as the main keyword, because many people in your target group have never heard of your company and brand. Small businesses make products. For small and medium-sized enterprises, customers generally understand your company and brand through products and services. Therefore, if the website keyword is set to the company name, it will not achieve good marketing results.
Keywords should not be too long, as few people will search for keywords that are too long; the number of clicks should not be too popular, as the more people search for them, the more intense the competition will be; at the same time, the keywords should not be too unpopular, as even if an unpopular keyword ranks first, there will not be many people searching for it. For details, you can refer to the number of keyword visits in the "Baidu Index".
When encountering popular keywords, it is best to add geographical restrictions before or after the keywords, such as "plastic steel doors and windows". The competition for this keyword is very fierce, but "Changsha plastic steel doors and windows" is easier to do, and if you are doing business with geographical restrictions, then it doesn't make much sense for your website to be searched elsewhere.
Title keywords should be controlled between 1-3. Unless the fourth and subsequent keywords are relatively unpopular, there is no meaning in adding multiple keywords to the title, but it will affect the ranking of the main keyword.
