Basic terminology for SEO websites
Date: 2018-05-17 18:23:02 / Views:
SEO SEO is the abbreviation of Search Engine Optimization, and Chinese means search engine optimization.
The full name of PR value is PageRank (web page level), which is a method used by Google to identify the level and importance of web pages. It is one of the important standards used by Google to measure the quality of a website.
SEM search engine marketing, SEM often refers to promoting Web sites to search engines through payment and advertising
TKD abbreviation for title, keywords, description
(crawler, robot, spider) Spider, robot, crawler
BR Baidu weight abbreviation
White hat SEO optimizes the site in a legitimate way to make it better serve users and attract the attention of crawlers.
Black hat SEO uses spam techniques to deceive search engines.
Site map A spider-friendly web page that provides links to other web pages within a website domain.
Robots.txt is an ASCII-encoded text file stored in the root directory of the website. It usually tells the Internet search engine robots (also known as web spiders) which content in this website should not be obtained by search engine robots and which can be obtained (robots).
External links are links published by other websites outside the site.
Internal links are hyperlinks arranged within the website.
301 redirect, also known as permanent redirect, is an instruction to a website browser to display a different URL that the browser is required to display. It is used when a website has experienced the last change of its URL.
404 Error Page A 404 error means that the web page pointed to by the link does not exist.
Anchor text Anchor text is link text and is a form of link. The code of the hyperlink is anchor text. The keyword is used as a link to point to other web pages. This form of link is called anchor text.
